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About GHE



       Lawrence Brooke, Founder of General Hydroponics USA, Noucetta Kehdi and William Texier, co-founders of General Hydroponics Europe






General Hydroponics Europe - GHE- was founded in France, in 1994 by William Texier and Noucetta (Marie) Kehdi, having gained international recognition for their hydroponic farm, the White Owl WaterFarm, where they grew crops that were served by Michelin starred restaurants in the San Francisco Bay area in the early 1990’s.

William innovated from the beginning, developing new products and methods by combining the power of hydroponic technology with the qualities and ecological sensitivities of organic / Bio methods that have now become so important. Together William and Noucetta pioneered new methods of modern farming by using only the purest fertilizer ingredients, many of them food grade, and combining them with the most pure organic / Bio ingredients available.


New products unique to modern farming led to a new way of thinking about nutrient solutions. William and Noucetta knew that all life is symbiotic and they formulated products to enable living nutrient solutions. This is a new category of farming technology where plants and their environment are carefully integrated into a wholistic living system.

This is more than hydroponic and more than Organic or Bio, it is a hybrid bringing the best from both worlds together: pesticides are not necessary when plants share the environment with beneficial organisms which protect and defend the plants. Harsh chemical ingredients as used by most modern commercial farmers cannot be used in a living system. Only pure and compatible ingredients and formulation methods will enable the living system of symbiotic cultivation. To describe and explain this new method of culture William and Noucetta coined the phrase “Bioponic”, a concept now being

explored around the world, and a field in which GHE remains a leader.


Today GHE products can be found nourishing wholesome crops providing  food,  medicine  and flowers world-wide. At GHE products are formulated to meet the specialized needs of growers in all kinds of environments who cultivate plants for their personal and local needs.

The primary design criteria for products unique to GHE is to make wholesome, sustainable and environmentally sensitive products for growers. All products are formulated to local standards where water, light, temperature, humidity and natural considerations make unique microenvironments ranging from the deserts of the Middle East to the forests of the Arctic in Siberia.

Each unique environment forms a unique marketplace with greatly varying customer needs and plant needs.

GHE is at the forefront of modern agriculture. Respected and known in academic circles world- wide, William and Noucetta travel and teach extensively. They have written and published numerous articles and books which today are part of the curriculum for students of agriculture world- wide. William’s book, Hydroponics for Everybody, is now available in 7 languages and provides growers a wealth of information and knowledge about how to grow plants for their personal and family needs.

Lawrence Brooke